The Alentejo region in southern Portugal figures among the most promising destinations for delectation and recreation, where heritage and joie de vivre combine to cultivate first-class regional products. Marvellous wines and the finest olive oils from the area have led the wine guild ‘Vinhos do Alentejo’ and the olive oil association ‘Casa do Azeite’ to début the campaign ‘Tasting Alentejo’, focussed upon raising awareness about healthy and sustainable Alentejano products.