The passion for mature wines – that was what initially bought Markus Inzinger and Clemens Riedl together. For the two IT professionals, wine is ‘the loveliest second job in the world’. In 2015 they opened a boutique wine shop called trinkreif , which as the name would indicate specialises in premium wines that are exactly that: ready to drink. This is precisely in tune with the times, sharing the possibility of enjoying matured wines that show a good rapport between quality and price.